Foodland is a premium independently owned supermarket designed to provide shoppers with the best possible experience. As part of the new store fit out in Brighton the marketing team wanted some digital components and an opportunity to communicate more effectively with customers.
At the entrance is a 2×2 video wall to showcase some of the great produce and share community messages with their loyal customer base.
Along with the video wall, single Philips Full HD screens were strategically positioned to also act as a communication tool throughout the store.
The staff update content through a cloud-based login, and schedule content ahead of time for the month. They also run weekly TV adverts on the screens to build consistency between the customer experience at home, and in store.
Products used
- Philips video wall panels
- Windows 10 Video Wall controller
- Appspace CMS