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1300 797 220

Digital Signage – Commercial displays vs domestic displays

samsung-live-tv-aria-digital-signageToday more than ever there are so many options when it comes to choosing a TV or monitor for your digital signage solution. With so many options it can be a daunting task choosing the right product for your business. One of the common questions we get asked is why do we need a commercial panel, I can go down the road and buy a domestic panel at a cheaper price (sometimes cheaper, not always!)?


It’s a fair question, the domestic panels look fantastic and work really well at home but there are some things to be aware of. Now if your application only requires your display to be on for a few hours a day, is positioned in a low glare environment and you are playing very basic content in a landscape position then a consumer tv may do the job (although be aware most warranties are voided when the display is used in a commercial environment).


Commercial panels are designed and manufactured to  a higher standard and built to withstand longer operating hours, bigger temperature variances and offer more features useful in digital signage.


Let’s have a look at a few of the features that help businesses improve their results with digital signage:


  1. Hours of operation commercial panels are designed to operate for long periods of time, in fact a large number of commercial displays are capable and designed to operate 24 hours 7 days a week and come with a full three year warranty.
  2. The enclosures – Over the years digital signage has evolved and over time manufacturers have learned what works and what doesn’t. The screen enclosure is one area that has changed significantly. A displays enclosure comprises of the casing that protects the back of the screen and the small bezel which goes around the front of the screen. Commercial screens have been built tougher to withstand the different elements that are faced in a commercial environment. For example digital menu boards have to withstand heat and even grease while screens at shopping centres have to withstand dust and corrosion and sometimes even interested children!
  3. Orientation most commercial panels have the ability to be displayed in portrait or landscape, often a display in portrait can be highly effective.
  4. Panel brightness Commercial displays are available in a range of brightness levels ranging from 300 – 2500 cd/m2. This is very important depending on where the display will be installed. For example any display in a window or an area with a high ambient light we would recommend no lower than a 700cd/m2 display. Outdoors, you would really need to opt for something over 1500cd/m2 depending on where it is positioned and direction it faces.
  5. Interactive options Commercial displays can also come with interactive options such as touch screens.
  6. Color calibration color calibration is possible to achieve accurate colors and to ensure if you have more than one screen the colors are in sync.


These are just some of the benefits of commercial displays. Price points of flatscreens have gone down considerably in the past, while commercial panels still remain more expensive than domestic displays, their features and longer life span make them cheaper in the long run.


I hope this helps to understand some of the differences, for any more advice, feel free to contact Aria Digital Screens on 1300 797 220.


Good luck when you embark on your next digital signage project.